Gaya APA

Kartajaya, H. (2004). ON BECOMING A CUSTOMER CENTRIC COMPANY (ED 1 CET 3). Jakarta: Gramedia Pustaka Utama.

Gaya MLA

Kartajaya, Hermawan. "ON BECOMING A CUSTOMER CENTRIC COMPANY". ED 1 CET 3 Jakarta: Gramedia Pustaka Utama, 2004. Text.