Gaya APA

Kim, W, C., Mauborgne, R. (2015). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Expanded Edition). Boston: Harvard Business Review Press.

Gaya MLA

Kim, W., Chan., Mauborgne, Renee. "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant". Expanded Edition Boston: Harvard Business Review Press, 2015. Book.